No one does the exposé-style documentary quite like Participant Media. If you’ve seen An Inconvenient Truth, The Cove or Food, Inc., you know what it’s like to feel an urgent need to change your life habits to save the planet and yourself as the credits roll. Well, a few years ago, producers at Participant took on the global water crisis and invited High Wide & Handsome to play a small role in the film. In short, we were asked to develop product names, packaging and marketing materials to sell recycled water to a public largely opposed to the idea. The bad news, of course, was that we’d have to do it on camera. The good news was that we’d have a little help from some water crisis experts and Jack Black, our celebrity spokesman. We end up coming off as the comic relief in an otherwise doom and gloom picture but, hey, it’s my first role in a feature film and I’ve been taking shorter showers ever since.
I probably said 10 words in the entire movie, but one of them was “umlaut.”