Hello, my name’s Matt Garthoff. I’m a Creative Director (Copywriter) living in Long Beach, California and I’m looking to help brands communicate with their desired audiences in meaningful, memorable and modern ways. I have 23 years of advertising experience working on everything from traditional media vehicles to the latest digital and experiential innovations, including social media, mobile tours, digital video, touch-screen kiosks, websites, banners and apps. I’m currently in my second year at Envoy, in Irvine, helping our young and hungry shop make the transition from new kid on the block to a creative powerhouse. Prior to that, I spent 2 years as a freelancer and 4 years as a Creative Director at High Wide & Handsome, helping build that agency from a 6-person start-up to one of L.A.’s most promising agencies. Before that, I was a writer and creative manager at Ignited where I drove creative strategy for national and international brands like the U.S. Army and Agility logistics. In the decade prior, I served as a writer and/or art director at shops like Campbell-Ewald, Duncan & Associates and FCB, crafting creative campaigns for brands like Mazda, Mattel, Universal Studios Hollywood, Albertsons and Chevrolet.
If there’s one thing of which I’m certain, it’s that the future of advertising requires skills and experiences from both the traditional and new media worlds. The creative talent and “big idea” fundamentals of conceptual advertising are as important today as they were in Bernbach’s day. But in 2018, they’re useless without a base digital literacy, constant education and an eager, open-minded attitude about “what’s next?” Answering that question is what keeps me going.
When I’m not making ads, I can usually be found playing volleyball, forming sand sculptures, building websites, making political videos, constructing collages, tailgating at USC, drawing cartoons, organizing events for USA Volleyball and playing with my daughter—because creativity doesn’t have an off switch.