Bio

Hello. My name’s Matt Garthoff. I’m a Creative Director at High Wide & Handsome in Los Angeles. I have over 15 years of advertising experience, working on everything from traditional media to the latest digital and experiential innovations—including social media and gaming, mobile tours, touch-screen kiosks, websites, banners and apps. I spent the first ten years of my career as an art director, crafting creative work in television and print media at shops like Foote, Cone & Belding, Duncan & Associates and Campbell-Ewald. I spent five of the past six years as a writer and creative manager at Ignited, driving the messaging and strategic direction of brands like Agility logistics and the U.S. Army in emerging media forms.

If there’s one thing of which I’m certain, it’s that the future of advertising requires skills and experiences in both worlds. The creative talent and “big idea” fundamentals of conceptual advertising are just as important today as they were in Bernbach’s day. But, in 2010, they’re useless without a base digital literacy, constant education, and an eager and open-minded attitude toward “what’s next?” Answering that question is what keeps me going. Thanks for visiting and enjoy the work.