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Featured Work

Nice to see finished products after all the work that went into them.


Jack of all trades, master of three.

Concept Development Concept Development

I’m first and foremost an “idea guy.” I want to author stories so compelling that people remember them, think about them and act upon them. I want to milk every last drop out of a media plan once it’s established and invent one when it’s not.

Copywriting Copywriting

“Nobody reads the copy,” says the person unwilling to try 25 two-word combinations for the call to action on a 75×75-pixel button. Whether I’m writing TV dialogue, billboard headlines or SEO-laden website copy, every word matters.

All Things Digital All Things Digital

With its mysterious languages, invisible metadata and ever-changing parameters, working in digital is a complete pain in the ass. But I’m still in awe of its power. My first YouTube video earned 640,000 views and I’ve been hooked ever since.

Top Stories

Every day, I write for companies. Here are a few words about me.

Olympic Channel

Olympic Channel

Posted on Sep 21, 2017

I’ve been making silly videos with my daughter to promote Vol-B-Que events since 2011. They’re usually shot on a phone, edited in iMovie and produced with a whopping budget of $0.00. So you can imagine my reaction when a producer from VICE Media in New York called and said he wanted to make a documentary short about me […]

Thank you

Thank you

Posted on Dec 30, 2015

A year ago, I took a bizarre leap. I left a job situation that was near perfect in many ways. I was surrounded by intelligent, principled and talented people, I earned a great salary and benefits, and I got to do what I do best—be creative—outside of the typical “churn and burn” corporate agency environment. So why did […]

My Trip to Guam

My Trip to Guam

Posted on Apr 15, 2015

In February 2015, I had the opportunity to travel to Guam for an international volleyball tournament. Eager to play with one friend and reunite with another, I packed my bag and flew across the Pacific. The editor of Volleyball Magazine took me up on an offer to share my story with her readers and the article is now here for all to […]



Posted on Mar 29, 2015

Lauren Fendrick is one of the very best pro beach volleyball players in America. She was an alternate on the USA Olympic team in 2012—that won both the gold and silver medals in London—and she’s fighting tooth and nail to be one of only four American women to make the 2016 team in Rio. When […]

The Vol-B-Que Events

The Vol-B-Que Events

Posted on Oct 27, 2014

For years, I’ve heard people all around the sport of volleyball complain about attendance numbers at big matches. While elite volleyball players are rockstars in countries like Brazil, Poland and Italy, they just don’t draw at home. So I set out to change that. Taking a cue from USC tailgates, I invented the “Vol-B-Que,” an all-day volleyball festival […]

My Waterworld

My Waterworld

Posted on Oct 23, 2014

No one does the exposé-style documentary quite like Participant Media. If you’ve seen An Inconvenient Truth, The Cove or Food, Inc., you know what it’s like to feel an urgent need to change your life habits to save the planet and yourself as the credits roll. Well, a few years ago, producers at Participant took on the global water […]


“A company should limit its growth based on its ability to attract enough of the right people.” – Jim Collins, Good to Great

Lauren Schoenherr

“Matt does the work of five people. He’s as passionate about volleyball as our top pro players. He can run a 700-person event, write an ad, manage social media and be a team mascot—all in one day.”

- Lauren Schoenherr

Development Coordinator, USA Volleyball

Mike Wolfsohn

“Matt was always a go-to guy during the five years we worked together at Ignited, and I would strongly recommend him to anyone looking for top-rate creative talent without the top-rate creative ego.”

- Mike Wolfsohn

CCO, High Wide & Handsome

Margie Johnson

“Matt Garthoff is THE most well-rounded CD I’ve ever worked with. He’s smart, logical, inventive and a master of his craft. I love how he manages his teams and his relationships with co-workers.”

- Margie Johnson

EVP, Professional Services