Nice to see finished products after all the work that went into them.
Jack of all trades, master of three.
I’m first and foremost an “idea guy.” I want to author stories so compelling that people remember them, think about them and act upon them. I want to milk every last drop out of a media plan once it’s established and invent one when it’s not.
“Nobody reads the copy,” says the person unwilling to try 25 two-word combinations for the call to action on a 75×75-pixel button. Whether I’m writing TV dialogue, billboard headlines or SEO-laden website copy, every word matters.
With its mysterious languages, invisible metadata and ever-changing parameters, working in digital is a complete pain in the ass. But I’m still in awe of its power. My first YouTube video earned 640,000 views and I’ve been hooked ever since.
Every day, I write for companies. Here are a few words about me.
For years, I’ve heard people all around the sport of volleyball complain about attendance numbers at big matches. While elite volleyball players are rockstars in countries like Brazil, Poland and Italy, they just don’t draw at home. So I set out to change that. Taking a cue from USC tailgates, I invented the “Vol-B-Que,” an all-day volleyball festival […]
No one does the exposé-style documentary quite like Participant Media. If you’ve seen An Inconvenient Truth, The Cove or Food, Inc., you know what it’s like to feel an urgent need to change your life habits to save the planet and yourself as the credits roll. Well, a few years ago, producers at Participant took on the global water […]
I’m used to being behind the camera. It’s usually a fun day when I get to be out of the office and on production, whether it be for a print photo shoot, TV spot or online video. There are worse places to be in the world than video village, where catered meals and fancy coffee […]
“A company should limit its growth based on its ability to attract enough of the right people.” – Jim Collins, Good to Great
“Matt Garthoff is THE most well-rounded CD I’ve ever worked with. He’s smart, logical, inventive and a master of his craft. I love how he manages his teams and his relationships with co-workers.”- Margie Johnson
EVP, Professional Services
“Matt is the type of employee every company covets. He’s a maniac when it comes to doing quality work. But what sets him apart is that he’s as dedicated to his company’s and co-workers’ success as his own.”- Susan Lee
HR Business Partner, Spotify
“Matt was always a go-to guy during the five years we worked together at Ignited, and I would strongly recommend him to anyone looking for top-rate creative talent without the top-rate creative ego.”- Mike Wolfsohn
CCO, High Wide & Handsome