Nice to see finished products after all the work that went into them.
Jack of all trades, master of three.
I’m first and foremost an “idea guy.” I want to author stories so compelling that people remember them, think about them and act upon them. I want to milk every last drop out of a media plan once it’s established and invent one when it’s not.
“Nobody reads the copy,” said the person unwilling to try 25 two-word combinations for the call to action on a 75×75-pixel button. Whether I’m writing TV dialogue, billboard headlines or SEO-laden website copy, every word matters.
With its mysterious languages, invisible metadata and ever-changing parameters, working in digital is a pain in the ass. Oh, but its power. Ever since my first YouTube video earned 650,000 views and a mention in Rolling Stone, I’ve been hooked.
I'm not much of a blogger, but here's the good stuff.
I’m used to being behind the camera. It’s usually a fun day when I get to be out of the office and on production, whether it be for a print photo shoot, TV spot or online video. There are worse places to be in the world than video village, where catered meals and fancy coffee […]
In late 2011, Volleyball Hall of Famer Jon Hastings reached out to me for some content for one of his publications. Jon is the editor of Volleyball USA, the quarterly “official magazine of USA Volleyball” as well as DiG magazine, beach volleyball’s premiere publication. Jon needed an illustration to accompany an article about coaching juniors. […]
"Character develops itself in the stream of life." –Goethe
Matt Garthoff is THE most well-rounded CD I’ve ever had the pleasure of working with. He’s very smart, logical and inventive. All sounds right-brained but, conceptually, he’s a master of his craft. I love how he manages his teams and his relationships with co-workers.- Margie Johnson