Nice to see finished products after all the work that went into them.
Jack of all trades, master of three.
I’m first and foremost an “idea guy.” I want to author stories so compelling that people remember them, think about them and act upon them. I want to milk every last drop out of a media plan once it’s established and invent one when it’s not.
“Nobody reads the copy,” says the person unwilling to try 25 two-word combinations for the call to action on a 75×75-pixel button. Whether I’m writing TV dialogue, billboard headlines or SEO-laden website copy, every word matters.
With its mysterious languages, invisible metadata and ever-changing parameters, working in digital is a complete pain in the ass. But I’m still in awe of its power. My first YouTube video earned 640,000 views and I’ve been hooked ever since.
Every day, I write for companies. Here are a few words about me.
A year ago, I took a bizarre leap. I left a job situation that was near perfect in many ways. I was surrounded by intelligent, principled and talented people, I earned a great salary and benefits, and I got to do what I do best—be creative—outside of the typical “churn and burn” corporate agency environment. So why did […]
In February 2015, I had the opportunity to travel to Guam for an international volleyball tournament. Eager to play with one friend and reunite with another, I packed my bag and flew across the Pacific. The editor of Volleyball Magazine took me up on an offer to share my story with her readers and the article is now here for all to […]
Lauren Fendrick is one of the very best pro beach volleyball players in America. She was an alternate on the USA Olympic team in 2012—that won both the gold and silver medals in London—and she’s fighting tooth and nail to be one of only four American women to make the 2016 team in Rio. When […]
For years, I’ve heard people all around the sport of volleyball complain about attendance numbers at big matches. While elite volleyball players are rockstars in countries like Brazil, Poland and Italy, they just don’t draw at home. So I set out to change that. Taking a cue from USC tailgates, I invented the “Vol-B-Que,” an all-day volleyball festival […]
No one does the exposé-style documentary quite like Participant Media. If you’ve seen An Inconvenient Truth, The Cove or Food, Inc., you know what it’s like to feel an urgent need to change your life habits to save the planet and yourself as the credits roll. Well, a few years ago, producers at Participant took on the global water […]
I’m used to being behind the camera. It’s usually a fun day when I get to be out of the office and on production, whether it be for a print photo shoot, TV spot or online video. There are worse places to be in the world than video village, where catered meals and fancy coffee […]
“A company should limit its growth based on its ability to attract enough of the right people.” – Jim Collins, Good to Great
“Matt is a leader, mentor and genuine ‘WYSIWYG’ team member. He is a great collaborator and idea generator who never lets his ego get in the way of doing the best possible work for his clients.”- Deb Kawamoto
Sr. Director of Design, Auction.com
“Matt Garthoff is THE most well-rounded CD I’ve ever worked with. He’s smart, logical, inventive and a master of his craft. I love how he manages his teams and his relationships with co-workers.”- Margie Johnson
EVP, Professional Services
“Often when I hit a dead-end on a project, that’s when I track down Matt. He has the rare ability to find creative opportunity in most any project. His work is critical and thoughtful – or simply put, he just gets it.”- Greg Orlowski
Creative Director, Nomadic Agency